HUMAN STORYTELLING. AI-ENABLED
Correspond Studio is a boutique content and communications agency specializing in brand journalism, SEO & AEO, content strategy and digital marketing.
HEY, I’M CALLUM. I ask a lot of questions…
THE PERSON BEHIND THE STUDIO
BUSINESS
Correspond Studio is the moniker of Callum Sharp (that’s me!). I’m a writer, editor, content strategist and AEO/SEO specialist based in Vancouver, Canada.
With more than a decade of experience in content strategy and digital marketing, I spend my waking hours getting curious about what you do, asking the questions your customers might ask, and helping you find the stories worth telling.
You’ll work directly with me. I bring the research, strategy and creative together so that you spend less time explaining the value of what you do and more time connecting with the people who already understand you.
PLEASURE
Outside of work, I’m hiking, camping, running, reading or riding my motorcycle.
Favourite coffee shop?
The Federal Store
Current read?
The Winter of Our Discontent by John Steinbeck
What do you get when you hire a studio with one person in it?
A direct line to the person doing the work so you don’t have to re-explain your business every time the project changes hands.
I remember why we made that decision three weeks ago, and I understand the people and peculiarities behind the brief. That’s usually where the interesting work starts.
WHAT I OFFER
There’s a great story in you.
Let’s put it to work.
You’ve put years into knowing your business. I help you turn that knowledge into compelling brand stories so that your next customer can find you, understand what makes you different and feel good about getting in touch.
BRAND JOURNALISM
There’s a great story somewhere between what your business does and what your audience cares about. I ask the questions and talk to your experts to figure out what those stories are. Then, I put those stories to work and create content your audience might actually engage with.
CONTENT STRATEGY & DEVELOPMENT
You don’t need another spreadsheet full of things you could publish. Instead, you need to know which ideas deserve your time, who they’re for and how they’ll help your business.
That’s where I can help.
I get to know what you’re trying to achieve, look at what your audience needs and turn the overlap into a workable action plan that includes:
Audience research and customer questions
Existing content audit
Competitor analysis and content gaps
Brand messaging and editorial direction
Content pillars and priority topics
Channel and distribution recommendations
Content roadmap and publishing calendar
Actionable briefs for writers and contributors
AEO & SEO
Somewhere, someone is looking for exactly the thing you do. They might be Googling a problem, asking ChatGPT for recommendations or opening their seventeenth browser tab.
I help you show up with something useful when they do.
Through search research, thoughtful content and a website that makes sense, I make your expertise easier to find, understand and trust.
WEBSITE MANAGEMENT & WEB DESIGN
Your website should do work for you not against you. I bring your words, visual identity and site navigation together so people can find what they need and trust you enough to want to reach out.
PR & COMMUNICATIONS PLANNING
You’ve got something to say. Let’s work out why someone else would want to hear it.
I help you find the story, get your message straight and reach the people who can carry the conversation further.
PR and communications planning
Press releases and media pitches
Journalist research and targeted outreach
Expert commentary and opinion pieces
Launch and campaign communications
Spokesperson briefs and talking points
FULL-SERVICE DIGITAL MARKETING SUPPORT
Won a recent pitch? Lovely. Now you need to resource accordingly. I won’t self-proclaim as an “expert,” but what I will say is this: I run the gamut of content marketing and I’m a safe pair of hands you can load into your existing team to support with strategy, research writing, editing and more.
explore my work
CAMINO RECOVERY
REJUVENATE AND RECOVER IN THE SUN
Camino Recovery wanted to run a national sponsored content campaign in three of the UK’s largest newspapers.
I was responsible for crafting a narrative compelling enough to generate direct interest and fill up their boutique suite of luxury accommodations.
REACH
22M+
INQUIRIES
750+
BOOKINGS
100+
JAZZ HR & ZENEFITS
Measuring people operations:
a guide to workforce analytics and maturity
Targeting JazzHR’s HR manager persona, this 2,000-word guide was the result of three in-depth SME interviews and a lot of desk research.
The end result? A thorough overview of the HR analytics maturity model, and clear and informative break downs of the four key areas of reporting that HR teams need to consider to succeed.
SONY
THE HYBRID OFFICE: IS THIS THE FUTURE OF WORK?
At the height of the COVID-19 pandemic, Sony wanted to better position themselves as thought leaders in a fast-changing workplace environment.
I produced a timely whitepaper that set the stage for the future of work. To ensure this went to market on time and the opportunity was not missed, this 2,500-word white paper on the hybrid office was delivered within a three-day window – from outline to final draft.
KIND WORDS FROM KIND PEOPLE
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"Callum's research into our industry helped us develop a strong content plan that carried interesting subject matter that drew the attention of our customers and created an engaged audience."
Julie Roth, Enterprise Digital Marketing Specialist at Columbus McKinnon
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"Very organized! Strong understanding of how content 'flies forth' on the internet."
Roger Nairn, CEO at JAR Podcasts
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"Callum has been instrumental in elevating our brand within the health tech industry. His strategic approach to content management and commitment to delivering high-quality stories has significantly enhanced our market presence and credibility."
Siobhaun Williams, Senior Market Manager, Physician Solutions, TELUS Health
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"I hired Callum because he's intelligent, professional, a great writer and content strategist, and is just a huge pleasure to work alongside."
Darren Roberts, Head of Content, Quietly Media
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"Callum is a great all-around person to work with. He's a great communicator, very detail-oriented, and open to feedback and iteration. You can trust him to take control of projects to ensure they are delivered on time and fit your brand's unique voice and tone."
Chantielle MacFarlane, VP of Marketing, Quandri
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"Working with Callum is a delight. He understands our brand and product scope, and always conveys our messaging in a easy, digestible way. He also takes our feedback into consideration and always comes back with revisions that meet what we were expecting. "
Senior Marketing Manager at an enterprise health tech company.
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"Callum is a great partner. He's very responsive and always strives to add value to conceptual ideas as well as thought-out plans."
Sue LeClaire, Senior Director of Demand Gen, ActiveState
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"Callum has done an exceptional job producing high quality content that hits the mark, taking into consideration our organizational tone and voice which is often missed using AI tools for writing."
Senior Market Manager, TELUS Health
A call. In this economy?
I know, I know. I’m sorry to even ask. How about we exchange 14 emails and a Google Doc first?
That actually sounds like more work.
If you’re interested in connecting – even for a five-minute chit chat about the state of content marketing today – reach out.
NET PROMOTER SCORE
+100*
*based on 25 client responses