ABOUT ME
HI, I’M CALLUM SHARP
I’m a writer, editor, content strategist and organic discovery specialist based in Vancouver, Canada.
I’ve worked in content strategy and editorial management for more than a decade, and I’ve been lucky enough to produce strategic content campaigns for a variety of purpose-driven brands including Sony, Microsoft, The Guardian and The Sunday Telegraph, to name a few. I also support a few agencies, including Articulate Marketing and John Kramer Marketing.
My approach to editorial storytelling combines brand journalism and organic discovery. I believe the best stories we tell sit at the intersection of credibility, discoverability and genuine human insight. That means helping brands move beyond generic marketing messages and instead create thoughtful, search-informed stories that reflect insider expertise, lived experience and the real questions their audiences are already asking.
Outside of work, I spend my time motorbike camping, cooking, running and reading. You can also find me writing and reading in a Vancouver coffee shop, or blogging for publications including The Writing Cooperative, The Startup, and Multiplier Magazine over on Medium.
BOOK A STRATEGY CALL
If you’re questioning what your brand should actually be saying, this session brings focus. Let’s define the role your content should play in shaping understanding and trust.
EXPLORE THE BLOG
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How to structure an article: The feature
Features are everywhere. Here are a few things you need to know about writing feature articles.
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Why you need to write controversially
Opinions are important. But today, having an opinion isn’t quite enough. Everyone has one. Here’s my point of view on writing to crate engagement.
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5 tips on writing from ‘The Economist Style Guide’
I read The Economist quite a bit, and their style guide makes for wonderful reference material. Here are 5 tips on writing from The Economist Style Guide.